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THE BEGINNING: Established as a regional retail equipment supplier in September 1989 and trading from rented premises in North Nottinghamshire. Shop-Equip quickly grew and achieved £0.5m sales in the first year. Expansion followed in 1991 with the purchase of new premises, a converted church, and the company developed its services to offer a full retail CAD design. STORM CLOUDS: By 1993 the storm clouds had gathered and following the pit closure programme the local economy collapsed. Sales of equipment plummeted and clearly drastic action was needed to ensure the survival of Shop-Equip The workforce was contracted from 16 to just 8 staff and new marketing methods were explored to rebuild the business. MAIL ORDER BEGINS: 1994 saw the introduction of mail order activity and Shop-Equip diversified into manufacturing a limited range of shop furniture. The effect of lower prices and a geographically wider target market was significant and sales grew over 50% in the year from just £460,000 to £661,169. Production expanded in 1995 and the factory was extended from 1,200 square feet to 10,000 square feet. Catering products were added to the range and sales continued to grow. With the introduction of a new multi user customer care computer system sales had reached £2m by 1997. INVESTORS IN PEOPLE COMPANY: 1999 and building started on new head office and warehouse premises adjoining the factory, which were completed in July 2000. At the same time Shop-Equip won accreditation as an investor in people company and sales have continued to grow to their current level of £3.7m. Continuing growth of over 30% each year for the last 6 years is a vivid demonstration of the popularity of Shop-Equip’s marketing strategy. Customers clearly like to be offered quality products at low prices and judging by the high number of repeat orders appreciate the professionalism of our staff who are the people making it all happen.

 

Telephone: 01623 741500
Website: shop-equip.com