Ethnic or Cultural Focus Marketing in Something Directory

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Intercultural Niche Strategies in Something Directory

 

Competition is intensifying for consumer dollars and is likely to come from the other side of the planet as from the other side of town. As a result of immigration and births, up to 25% of the US marketplace will be comprised of multi-cultural minorities within the next 25 years. Reaching consumers in this increasingly fragmented market is the challenge for the entertainment industry in the new millennium. These major national demographic shifts will effect where and how money is spent and will mean tailoring advertising and marketing efforts to specific groups by learning which media are most effective.

 

Address: Intercultural Niche Strategies, Inc., 321 West 90th Street, #8c, New York, NY 10024, USA.
Telephone: 212.874.1950
Website: http://www.nichestrategies.com/