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Marketing Today is published by Peter DeLegge (pronounced dee - ledge -- ee) Consulting. Since its launch in the mid-1990s, Marketing Todays mission has been focused on providing articles with insights on strategies and tactics, and results of studies relevant to marketers. When it was launched Marketing Today was virtually without peers on the Internet. Its original purpose was to serve as a communications vehicle for DeLegges consulting practice, but without the bias commonly found in intellectual capital from consultants. Although, unlike newsletters and magazines of most consultants, Marketing Today has always welcomed outside authors. One of the early contributions to Marketing Today was from Seth Godin, who sent DeLegge an email praising Marketing Today. Other well known contributors have included copywriter extraordinaire and author Robert Bly and Jay Levinson, author of the Guerilla Marketing book series. Although Marketing Today is relevant to all types of marketers, much of its content is focused on online marketing and business-to-business marketing. Over the years, Marketing Today has been recommended by numerous marketing associations, in college texts, by leading marketers, and University marketing departments including Harvard, Northwestern, Vanderbilt. Subscribers to Marketing Today eNewsletter read like a whos who of leading marketing professionals (see companies with subscriptions), representing more than 250 Fortune 1000 firms. What differentiates Marketing Today? Plain and simple, most marketing publications are created by journalists and editors, not marketing professionals. Most are beholden to advertising. Marketing Today is the result of DeLegges passion for marketing excellence and ethics.

 

Address: Marketing Today, 7205 Exner Road, Darien, IL 60561
Telephone: 1.630.786.0280
Website: http://www.marketingtoday.com/