Marketing Software in Something Directory

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Software for Online Surveys in Something Directory

 

Sawtooth software was founded by Rich Johnson in 1983, shortly after personal computers burst upon the scene. We believed pcs had a bright future in the collection and analysis of marketing research data, and over the last two decades we have produced many successful software products for interviewing and data analysis.Our analytical and survey interviewing systems are some of the most widely used in the world. Sawtooth Software was the fourth most-used software (after SPSS, Excel, and SAS) among respondents to a recent (Fall 2004) survey of 1500 registered users of the American Marketing Associations website (source: Marketing News, Feb 1, 2005, p. 55). Our tools are used over the Web, for CATI and CAPI interviewing, at conferences and trade shows, in mall intercept facilities, and just about anywhere else that people are rviewed.Conjoint Analysis is a popular marketing research technique used to investigate what features a new product should have and how it should be priced. Our aca System was found to be the most widely used conjoint analysis system in the 1990s. We also offer choice-based and traditional conjoint packages. Our choice-based conjoint system was also recently found to be the most frequently used choice-based conjoint software.Users of our software include Fortune 1000 companies in consumer and business-to-business markets, government agencies, market research firms, and universities. These organizations use our software for product and pricing research, social policy inquiries, epidemiological studies, academic investigations, and opinion polling.Because our people have been pioneers in computerized data collection as well as the development of advanced data analysis techniques, our products have set standards in their fields. Sawtooth Softwares products are not only powerful, but also easy to use. They make sophisticated research methods accessible to researchers who are generalists rather than specialists in istics.Sawtooth Software hosts a well-respected research conference and software training workshops. The papers presented at our conference are often cited in academic journals, books, and trade publications.

 

Address: 530 West Fir Street Sequim, WA 98382-3284 United States of America
Telephone: (360) 681-2300.
Fax: 1-360-681-2400
Website: http://www.sawtoothsoftware.com/