Market Analysis Software in Something Directory

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The Marketing Analytics Inc. in Something Directory

 

Marketing Analytics is a privately held firm founded in 1991 to help companies measure the impact of their marketing activities on sales. While marketing mix model development has traditionally involved a high degree of analyst intervention, our vision was to scale, automate and tandardize the process yet also incorporate best practices drawn from accumulated knowledge of modeling experts. We believed then as we do now that greater scalability, efficiency, and affordability lead to greater usability – making the business benefits of good analytics available more broadly available.We believe our organization offers strengths critical to helping clients get the most from their data and analytic investments.First is depth of sales modeling experience – a 15-year track record spanning a wide range of industries and sales channels, marketing drivers and data Second is commitment to best practice leadership evinced by company-funded research to improve modeling methods, our efforts to pioneer production use of Bayesian Shrinkage Estimators for coefficients that are both detailed and reasonable, and our Store Group Model, which has been independently validated as the most effective way to obtain unbiased coefficients from syndicated, account-level data.Third is a highly scalable yet flexible model development process. The Coefficient Generator™ platform lets us efficiently run a large volume of models using very detailed data. Clients benefit because we can test many models efficiently. This lets us tailor models to your business without sacrificing speed. Once models have been finalized, our ability to deliver fast & frequent updates is unmatched in the industry.Fourth is our ability to deliver comprehensive and accurate measurement of advertising effects. Our models include sales response by campaign, short- and medium-term carryover (decay), diminishing marginal returns (saturation) and direct & halo effects.Fifth is proven marketing mix optimization capability. Marketing Analytics has both advanced mathematical optimization tools and a staff of internal experts dedicated to working with clients on formal optimization exercises. Even more importantly, we have successfully applied this expertise to optimize marketing budgets for multiple clients & industries.Finally, Marketing Analytics provides powerful, user-friendly software tools that let clients leverage model results on an ongoing basis. Since 1991, we have built & supported a wide range of reporting, simulation, and other tools tailored to client needs. Along the way, we have consistently evolved these capabilities in line with critical business technology trends. Where many tools were once desktop applications, all our software solutions are now fully web-based.

 

Address: 500 Davis Street, Suite 1001 Evanston, IL 60201
Telephone: (847) 425-9999
Fax: (847) 425-1332
Website: http://www.marketinganalytics.com/