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AdCracker(Steven Lorin McNamara) in Something Directory

 

AdCracker is the worlds first interactive tool designed specifically to trigger advertising and marketing concepts.AdCracker.com beta was launched in 1999, with Internet sales of AdCracker CD beginning in 2001.AdCracker CD is now used in over 90 countries by international ad agencies, Fortune 500 marcom departments, designers, small business owners, teachers, and freelancers.Articles about AdCracker have appeared in the New York Times, MarketingProfs.com, and DM News - among other publications.Our partners include The American Marketing Association, BuildingBrands.com and Brand Edge among others.The concept of interactive software to assist creative development was pioneered by Steve McNamara, an international award-winning Creative Director.AdCracker began as a tool for Creative Directors who face the same daily challenges Ive faced. Creating fresh campaign concepts, under deadline, that meet the standards of an international ad agency.Over time the Web site and CD have grown. Now they include ProSkills to motivate and train the staff. And sections to help win new biz, write creative briefs, develop strategy, and evaluate creative.The original content on AdCracker is an expression of Steves insight and experience, which includes:- Creative Director at Capital One, the largest direct marketer, and one of the largest brand advertisers in the United States. Steve directed the creation of all brand and direct response advertising, including Internet advertising, in his group.- Creative Director at J. Walter Thompson Advertising. Steve created brand and direct response campaigns for such clients as IBM, Motorola, Citibank and Rolex.AdCracker is international in scope, reflecting Steves experience. Hes worked on several worldwide campaigns. And has lived in Hong Kong, New York, Los Angeles and Jakarta, Indonesia.Steve is a student of advertising. He graduated with honors and a BA in Rhetoric from the University of California at Berkeley. More about Steve.

 

Address: 313 Calle Pueblo San Clemente, CA, 92672 USA
Telephone: 888 559 6535
Website: http://www.adcracker.com/