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On March 23, 2006, Reebok began a voluntary recall of approximately 510,000 heart-shaped charm bracelets that were manufactured in China and distributed worldwide beginning in May 2004. These bracelets were given to consumers as a “Gift with Purchase” with certain styles of Reebok girl’s shoes. Since the announcement, the recall has been executed in more than 25 countries in North America, South America, Latin America, Europe, Asia, the Middle East and elsewhere. The vast majority of the shipments – approximately 485,000 – went to retailers in the United States and Europe. We continue to ask consumers who may have these bracelets in their homes to discard them immediately. As part of this massive recall, Reebok has worked cooperatively with regulators and officials in every global market to reach consumers through a variety of means that differ by region, including news releases, media reports, toll-free telephone lines, web sites, in-store posters, and/or paid advertisements. Reebok has also contacted its retail partners worldwide, as well as most independent sellers, to make sure they are aware of the recall and the appropriate recall procedures. Efforts have been made to contact consumers who may have obtained these bracelets as part of purchases made on our web site. The company also has deployed staff in key markets to ensure that the bracelets are no longer available at retail stores. In the coming weeks, Reebok will make additional efforts to reach U.S. consumers by distributing recall posters for placement in emergency rooms and medical clinics, and through an informational mailing to approximately 35,000 pediatricians. We thank our customers and our consumers for their patience and support during this massive voluntary recall. As a result of this incident, Reebok is conducting a comprehensive review of our quality control programs. The findings of this review will determine what, if any, additional safety measures need to be incorporated into our operations in the future. Official site offering apparel, shoes and sports related products.

 

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