Tennis Clothing in Something Directory

Home » Shopping » Sports » Tennis Shopping » Tennis Clothing » In-Between Sportwear Company

In-Between Sportwear Company in Something Directory

 

In-Between Court & Sportwear was founded in 1994 by Jane Elizabeth Lazarz, who continues as the company’s President & Designer. Headquartered in Huntington Beach, California, In-Between has become the benchmark for quality in the tennis and active wear market. The company’s trademark design, The Original CourtShorties was the first successfully marketed tennis ‘shortie’ which has become known as the industry standard. After relocating to the Los Angeles area from Boston, Massachusetts in 1990, Jane, a racquetball fanatic for over 10 years in New England, decided to take up tennis and enjoy the Southern California outdoors. Jane faced two major challenges with switching over from racquetball to tennis. One was trying to get rid of her kill shot racquetball forehand, which didn’t quite work for tennis, and the other was with the tennis attire popular in the early 90’s. As an avid aerobic and racquetball enthusiast, Jane was used to a more athletic style of apparel and had a difficult time feeling comfortable wearing the frilly or polka-dot panties that were the fashion at the time in ladies tennis wear. “As a baby boomer, I felt that being comfortable was an important part of the game as well as looking good. I started wearing bike shorts under my tennis skirts, but had a hard time with the extra tennis ball needed for serving.” Combining an extensive thirty year background in design & marketing working in Boston, New York and Los Angeles in the apparel & advertising industries and with a little Yankee ingenuity, Jane came up with the concept of the tennis ‘shortie’. A name she originated as a cross between a bike short and a panty. By adding two convenient, easily accessible ‘upside down’ ball pockets, The Original CourtShorties was created and a new trend in ladies tennis apparel was started. The CourtShortie was just the beginning of many innovative designs that have since been introduced by In-Between Court & Sportwear. The concept for The Original CourtShorties was conceived in February 1994 on Valentine’s Day and in September of that year, Jane along with new business partner Mark Mathis attended their first trade show to introduce CourtShorties. Mark continues today as the company’s Vice President. This trade show was CASA, the California Association for Sports Apparel located in Costa Mesa, California. FYI…the name ‘In-Between’ came from an idea Jane had for ‘booth positioning’ at this very trade show. Head and Tail Sportswear were two of the leading brands of tennis apparel at that time and she thought it would be advantageous for the exhibit booth to be located…well…in between… these two. The CASA show was a great introductory success and In-Between was off and running. We also signed up our first rep at the show and have since expanded to twelve national reps. Norm Bloom and wife Gail, one of our first and foremost sales reps have continued with the company through the years with their support, dedication, and guidance in good times and growing pains. They both are a very important and integral part of the fabric of this company’s success today. In-Between Sportwear continues to bring innovative styles in a smart balance of form, function and fashion. Our line is manufactured with our signature ‘MicroTek Supreme fabric, which is a superb blend of Meryl nylon microfiber & Lycra the ultimate in comfort, easy care, durability and performance. We are known as the ‘Mercedes’ of ladies tennis wear throughout the USA and is the benchmark to which other brands are compared. Our line is proudly manufactured in the USA. This has which has given us the ability to respond quickly to trends, suggestions and/or problems that may arise. It also allows us to bring new styles the market in a very short turn around time. As Jane has often said, “We may be a small ship in a big harbor but we sure get around.” And by the looks of an ever-growing customer base, the word is getting around as well.

 

Address: 17941 Brookshire Lane Huntington Beach, California 92647
Telephone: (800) 892-2035
Fax: (714) 841-9854
Website: http://www.tennissportswear.com/